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Texas Show - Upgrade Your Sound Event Page
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Hundreds of instruments to try. One epic day. Free to attend.
Top Brands
Clinics & Demos
Giveaways
Free Repairs
Sat
7
Nov
Explore a jaw-dropping selection of brass, woodwinds and orchestral strings from trusted brands — all ready to play-test with expert guidance. Stock up on accessories, sharpen your skills with a full schedule of clinics, grab a free on-site instrument repair, and enter to win free gear. Whether you’re a student, hobbyist or seasoned pro, this is the Saturday you find your forever instrument.
Explore the Show
Unrivaled Selection
Hundreds of brass, woodwind and string instruments to play-test.
Expert Guidance
Product specialists on-site for fittings and questions.
Exclusive Deals
Special pricing and rebates you'll only find at the show.
Clinics & Demos
Renowned clinicians covering a wide range of instruments and topics.
Free Repairs
Quick repairs and maintenance by experienced technicians.
Product Giveaways
Fun contests and swag from premium brands.
Show Schedule & Details
Saturday, November 7th • 10 AM to 6 PM
Doors Open
10:00 AM
The Art of the Mouthpiece with Jody Espina
11:00 AM - 12:00 PM
Jody Espina, the renowned craftsman and musician at the helm of JodyJazz, unpacks the importance of the mouthpiece to every saxophonist’s setup — and helps players understand how finding the right one can elevate their tone and technique.
30 Years of Cannonball with Tevis Laukat
1:00 PM - 1:45 PM
For three decades, Cannonball has been crafting woodwinds and brass for discerning players across a vast range of styles. In this session, co-founder and veteran musician Tevis Laukat shares the principles of tone, playability and aesthetics that inform every Cannonball instrument.
Houston Symphony Clarinetists: In Conversation
2:00 PM - 3:00 PM
In this insightful panel session and Q&A presented by Buffet Crampon, clarinetists Mark Nuccio, Christian Schubert, Ben Freimuth and Sasha Potiomkin reflect on their experience in one of the nation’s leading orchestras. Photo ops will also be available.
Saxophonist Elizabeth Rosinbum: Practical Tools, Lasting Impact
3:30 PM - 4:30 PM
In this session presented by D’Addario, the respected saxophonist and clinician Elizabeth Rosinbum discusses concepts that are perfect for students, advanced players and educators alike — from performance psychology to sax fundamentals and more.
Show Closes
6:00 PM
EVENT VENUE
Wyndham Houston
8686 Kirby Drive, Houston, TX 77054
Can’t Make the Show?
Schedule a free 1:1 instrument fitting at your local Music & Arts store.
Schedule My FittingFrequently Asked Questions
Is the event free and who can attend?
Yes! The event is free and open to everyone, including students, parents, educators, hobbyists and experienced musicians. Register in advance to reserve your free ticket.
Where is the event?
The event will be held at Wyndham Houston, 8686 Kirby Drive, Houston, TX 77054. Get directions.
Where can I park?
Parking is available around the hotel. For the most convenient access, follow the conference signs outside the building to the semicircle marked with an Upgrade Your Sound banner flag located between the Heritage Lobby and the Rio Grande Lobby.
Do I need to register separately for clinics and demos?
Your event ticket gives you access to the event, including the scheduled clinics and demos.
Do I have to stay for the entire event?
No. Arrive anytime during event hours and stay as long as you’d like.
Will there be special pricing at the event?
Yes. Special event-only pricing and rebates will be available on select products.
How do the free repairs work?
Experienced repair technicians will be available for quick repairs and maintenance during the event. More extensive repairs may need to be handled separately.
What accessibility accommodations are available?
Wheelchair-accessible parking is available at the Heritage Entrance. The event will be held on the first floor, with accessible ramps leading to the meeting room and front desk check-in.
Instrument testing will take place throughout the event, so guests who are sensitive to loud sounds are encouraged to bring earplugs or noise-reducing earbuds.